CONNECTING GENERATIONS CAMPAIGN: Video
DESIGN PROBLEM: Show Hallmark employees the commonalities between people of different generations so that they could become better at relying on human universals when developing product for the brand's wide range of consumer age groups.
SOLUTION: Scripted, story-boarded and directed this video as part of internal corporate wide campaign called Connecting Generations. The video served as the anchor for the rest of the campaign, which included interactive displays and podcasts.