Video used in a brand partnership pitch to Target. Built around the concept that a baby is "everyone's baby". The purpose was to convey the emotional relevance that Hallmark brings to Target through their line of baby products. The pitch resulted in Hallmark's first placement of baby product in Target. Video was also later used on the Hallmark Baby store on Amazon. This video was conceptualized and directed by Buck Wimberly, as Creative Brand & Essencing Strategist for Hallmark.
Part of a series of videos used to bring multicultural awareness to Hallmark leaders and employees, and to show cultural relevance to Hallmark customers on social media channels. Hallmark later used these videos to show potential clients and employees the brand's growing understanding of multicultural consumers. These videos were conceptualized and directed by Buck Wimberly, as Creative Brand & Essencing Strategist for Hallmark.
Video created as part of internal corporate wide campaign called Connecting Generations. The purpose of the campaign was to show Hallmark employees the commonalities between people of different generations so that they could become better at relying on human universals when developing product for a wide range of consumer age groups. This video was conceptualized and directed by Buck Wimberly, as Creative Brand & Essencing Strategist for Hallmark.