HALLMARK BABY + TARGET: Pitch Video
DESIGN PROBLEM: In the brand partnership pitch to Target, Hallmark needed to compliment the logistical presentation of product line and pricing — with the emotional relevance they bring to the table through a Hallmark branded line of baby products.
SOLUTION: Under my direction, we settled on the essence that a baby is "everyone's baby". I then, story-boarded and directed this emotion-driven video. The pitch resulted in Hallmark's first placement of baby product in Target. The video was also later used on the Hallmark Baby store on Amazon.