About

Blending Strategy + Soul

I’m a multidisciplinary creative with an M.A. in Design Management and two decades of experience helping brands connect meaning with market relevance. I believe great strategy is both analytical and emotional — it’s as much about universal human truths as it is about business goals.

My work aims to live at the intersection of those ideas: universally human, culturally aware, and emotionally resonant. Because when a brand connects on all three levels, it has the power to move people.

A Little More Human

Outside of work, I’m a boo’d-up dad, an artist, and an advocate for mindful living. I love creating experiences (and songs) that help people feel grounded, inspired, and seen.

Whether through nature, music, or storytelling, my goal is to bring a little more connection into the world — one moment at a time.

Creative strategist Buck Wimberly and his partner Joey hiking near a waterfall, reflecting a mindful and nature-connected approach to life and creativity.