About

Blending Strategy + Soul

I’m a multidisciplinary creative with an M.A. in Design Management and more than two decades of experience helping brands connect meaning with market relevance. I believe strong strategy is both analytical and emotional — grounded in business objectives while rooted in universal human truths.

My work lives at the intersection of those ideas: culturally aware, emotionally resonant, and strategically sound. Because when a brand connects on all three levels, it doesn’t just stand out — it moves people.

A Little More Human

Outside of work, I’m a boo’d-up dad, an artist, and an advocate for mindful living. I’m drawn to creating experiences — and songs — that help people feel grounded, inspired, and seen.

Whether through nature, music, or storytelling, I aim to bring a little more clarity and connection into the world — one meaningful moment at a time.

Creative strategist Buck Wimberly and his partner Joey hiking near a waterfall, reflecting a mindful and nature-connected approach to life and creativity.