Strategic Thinker. Creative Visionary. Human Connector.
I believe brands aren’t just built — they’re felt. For me, strategy is about weaving meaning, emotion, and human connection into every touchpoint.
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Strategy + Soul
With over 20 years of experience spanning brand strategy, creative direction, and design, I’ve helped brands stand out in ways that matter — from leading brand innovation at Hallmark, to co-founding ULAH, an award-winning lifestyle brand and cultural hub in Kansas City.
With an M.A. in Design Management, I blend strategy, storytelling, and design thinking to create work that connects.
Full Résumé:
B R A N D S T O R I E S
ULAH: Building a Brand from the Ground Up
Turning Vision into a Lifestyle Brand
ULAH began with a simple insight: men wanted more than just a store — they wanted an experience. I turned that into a brand DNA and strategy, building everything from spatial design to campaigns to custom products and cultural activations. The outcome: national recognition and a lifestyle brand people felt connected to.
Hallmark: Extending a Legacy Through Storytelling
Innovation at the Intersection of Emotion & Strategy
At Hallmark’s Corporate Innovation Group, I led brand strategies that aligned consumer insights with emotional storytelling — from licensed partnership pitches (Sarah Jessica Parker, Tina Fey, Product(RED), LIVESTRONG, Hello Kitty) to documentary-style video campaigns and retail concepts for the U.S. and abroad.
Earlier in my Hallmark career, I also worked across B2B loyalty and business-solutions teams, developing programs for partners like Purina, State Farm, Wells Fargo, and Nestlé — helping brands build deeper emotional connections with their customers through thoughtful, human-centered engagement.
The Cordish Companies: Creating Bold Hospitality Concepts
Blue-Sky Thinking for Nightlife Brands
Partnering with Cordish, I developed future-facing concepts for hospitality and nightlife — blending brand strategy, guest journey mapping, and immersive storytelling. These projects reimagined how nightlife could be more than a space, but a cultural experience.
Modern Home Renovation: Reimagining a Luxury Brand
Translating Craftsmanship into Story & Client Experience
I helped elevate MHR’s brand and client journey, positioning the firm among Houston’s premier luxury renovators. Working collaboratively across design and leadership teams, I contributed to the showroom experience — including leading the development of the Bath Program — ensuring each touchpoint, digital and physical, reflected both design excellence and deeply personalized client care.
How I Can Help
Strategy
Clarifying purpose, positioning, and brand narrative.
Experience Design
Shaping environments and touchpoints that people remember.
Branding
Developing identity systems and brand DNA that inspire connection.
Consulting
Offering fresh perspectives to unlock new opportunities.
Creative Direction
Guiding design, campaigns, and content across platforms.
Let’s work together.
Ready to Make Something Meaningful?
Whether you’re looking for a freelance collaborator or a full-time strategist, I’d love to explore how we can create work that resonates.
