MHR: STRATEGIC MARKETING PLAN

PROBLEM:

• Rapid growth led to reactive, rather than strategic, brand and marketing efforts

• No structured marketing budget or clear investment categories

• Lacked brand and marketing strategies aligned with business goals

SOLUTION:

• Rebrand MHR with a modern, cohesive identity

• Build a structured marketing budget aligned with revenue goals

• Create a content strategy with an engaging, approachable voice

• Establish an editorial calendar to guide consistent storytelling

• Roll out a strategic marketing plan that includes new print and digital assets, a revamped website, professional photography, SEO, social media integration, and co-marketing with vendors and local partners

RESULT:

• Elevated brand perception among consumers, vendors, and the community

• Used marketing dollars and resources more efficiently

• Increased consumer engagement and lead generation

• Drove revenue growth